Hi. I’m Rodrigo, I’m currently Regional Creative Director at DDB Singapore and have over 13 years experience creating for local, regional and global campaigns.

I live for the uncertainty that comes with creative problems. I’m excited about the potential that each comes with and what great ideas will come out of them. It’s what makes me obsessively deep dive into them – to understand every angle and the perspectives of everyone involved in order to come up with solutions that connect at a deeper level.

When I’m not at work, you’ll find me exploring AI and prompt crafting to identify opportunities for its application in the creative process, or nerding out while world-building for tabletop roleplaying games.

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