THE IDEA

Coming out of the pandemic, healthcare messaging was everywhere—but many seniors still didn’t see flu vaccines as a priority. For some, getting vaccinated felt like admitting weakness or becoming a burden to their families, even though flu posed a real threat to their independence and health.

With I Get It Done, we flipped the narrative. Instead of focusing on fear or fragility, we celebrated seniors as the pillars of families, communities, and society—the generation that has always “got it done.” Rolling up your sleeve for the flu jab became a simple, empowering act: a way to stay strong, relevant, and unburdensome to the people who depend on them.

Across markets, I Get It Done provided healthcare partners with a clear strategy, a bold visual identity, and engaging messaging toolkits—helping drive awareness, education, and ultimately, vaccine uptake among the over-65s.