THE IDEA

33 cm is the fundamental distance at which we perceive the world. It is the natural distance individuals maintain when engaging with their phones or reading. Johnson & Johnson TECNIS Synergy lenses provide unmatched visual clarity from 33 cm onwards, ensuring patients experience life with seamless vision across all distances.

Through vivid scenarios illustrating familial bonds and the clarity of vision across various distances, we showcase the importance of not missing a single detail in life's precious moments. The campaign ran in China, Japan, Korea, Singapore and India.