Pictures of Unity

Due to the rise in violence and fighting amongst rival fans attending football matches, Coca-cola - a brand that has always stood for togetherness- wanted to address this issue by bringing rival fans together through their shared passion for football.

We created Pictures of Unity to immortalise rivals coming together. We invite two fans of rival teams to take a picture together in exchange for 2 Coca-Cola’s that double as tickets for side-by-side seats for their teams' next match. Thus a snapshot and a Coca-Cola close the distance and turn rivals into friends.

Accolades

Ojo de Iberoamerica: Finalist – New Talents