SWA
Sideways growth charts
A small twist to highlight childhood obesity
IMPACT & ACCOLADES:
Doubled SWA’s website traffic in 2 weeks
Clio Health: Bronze - Outdoor Campaign
LIA: Shortlist - Poster
THE IDEA
Childhood obesity is rising in Singapore. But parents are still more focused on their children’s growth in height, rather than their expanding waistlines.
Taking conventional vertical growth charts - an instantly recognisable childhood staple found in doctors’ offices and homes - and flipping them on their side, we create an impactful visual to remind parents to also track if their child is growing sideways.
The growth charts have been placed in schools and clinics across Singapore, and doubled Singapore Wellness Association (SWA)’s website traffic in 2 weeks.
