frustratingly difficult meals for a GOOD CAUSE

THE IDEA

Each year, over 100,000 children in Asia are born with cleft lip and palate. These birth defects turn the simple act of eating, a basic activity of daily living, into a struggle for them.

To raise awareness about these conditions, we created The Cleft Collection. This unique set of cutlery was deliberately designed to change the way people eat so they could experience how difficult every meal is for children with cleft conditions.

With the help of the Ritz-Carlton, a four-course dinner crafted by Executive Chef Massimo Pasquarelli was organised. Unsuspecting guests, including several key opinion leaders, experienced firsthand how challenging it was to dine with The Cleft Collection. We then took it to a bigger stage at a gala event hosting celebrities and diplomats.

The experience touched the hearts of donors, sparking empathy and understanding, and helping us raise significantly more funds to support children with cleft lip and palate.